The Green Room is a web-based magazine run by the Pabst Theater Group. Inspired by theater green rooms where performing artists relax before a show, the magazine is a forum for exploring topics that relate to entertainment in the Pabst Theater Group’s venues and the greater community. Drawing inspiration from the visual library of independent music, the site is a nod to DIY punk posters, 70s logotypes, and the modern concert experience. A coordinating launch campaign plays on the concept of a backstage pass, inviting viewers to step inside the Green Room.
Turner Hall Ballroom photos by Will Hues