In 2018 I worked with SRH Marketing to design the titles for the Oriental Theatre’s new policy trailer, introduced during the Milwaukee Film Festival. We drew inspiration from the cinema palace’s fantastical, imaginative interior to create a sense of wonder for audiences.
Wedding Venue Site Redesign
Turner Hall Ballroom Weddings needed to set itself apart in an increasingly competitive local market as the trend of weddings in non-traditional spaces means new venues are opening all the time.
To give Turner Hall an edge, I lead a redesign of the previously brochure-style venue website, creating a site that was more immersive and modern, including a contemporary-feeling logo that nods to the venue's history.
Many couples have no experience with wedding planning before they get engaged, and I knew this was an opportunity to make Turner stand out. Working with the private events director, I added an entire toolkit of features to help couples make their decision including vendor recommendations, room Layout examples, links to galleries of other weddings at the venue and other local resources.
Menu Design for Local Brewery
In 2017 I designed a suite of menus for the Riverwest brewery Company Brewing. Using typography inspired by hand lettering and the color scheme from their existing brand and website the new menus help position the restaurant as a casual, neighborhood destination. In addition to the menu designs, I created a set of templates and a customized training manual to allow the restaurant to make their own updates to the menu, helping maximize their initial investment in the designs.